🔧 1. Google Keyword Planner (Free by Google Ads)
📌
What it is / क्या है:
Google का Free keyword research tool
है,
जिसे मुख्य रूप से advertisers के लिए बनाया गया है,
लेकिन SEO में भी बहुत useful
है।
✅
Features:
- Monthly search volume दिखाता
है
- Keyword suggestions देता
है
- CPC (Cost per click) और
competition level बताता है
- Location और language
targeting available
🧠
Use कैसे करें:
- Go to 👉 https://ads.google.com/
- Google Ads में लॉग
इन करें (Free account भी चलेगा)
- Tools > Keyword Planner > "Discover new
keywords" पर क्लिक
करें
- कोई भी keyword
या topic डालें
→ आपको
keyword ideas मिलेंगे
🔎 Best For:
- Beginners
- Local businesses
- Free keyword data
🌐
2. Ahrefs (Paid Tool — SEO Professionals’ Favorite)
📌
What it is / क्या है:
Ahrefs एक All-in-one SEO toolset
है,
जो keyword research के साथ-साथ backlink analysis, site audit, competitor tracking भी करता है।
✅
Keyword Research Features:
- Keyword Difficulty (KD) score
- Search volume by country
- Clicks per search (CPS)
- SERP overview (Google के
Top 10 results कौन हैं)
- Related, Questions, and Phrase match keywords
🧠
Use कैसे करें:
- Login to 👉 https://ahrefs.com
- Go to Keywords Explorer
- Enter a keyword → Get complete metrics and suggestions
📊 Extra Benefit:
Ahrefs आपको यह भी दिखाता है कि competitors कौन से
keywords पर रैंक कर
रहे हैं (Enter competitor's URL).
🔎 Best For:
- SEO professionals
- Deep competitive analysis
- International targeting
🌍
3. SEMrush (Paid Tool — SEO + Marketing Suite)
📌
What it is / क्या है:
SEMrush एक powerful SEO और digital
marketing tool है,
जो keyword research के साथ साथ content, ads और social
media performance भी analyze
करता है।
✅
Keyword Research Features:
- Keyword Magic Tool → 1000s of keyword ideas
- Keyword difficulty, intent, CPC, SERP features
- Organic vs paid keyword data
- Competitor keyword gap analysis
🧠
Use कैसे करें:
- Login to 👉 https://semrush.com
- Go to Keyword Magic Tool
- Enter a keyword → Get smart clusters and topic ideas
- Use Keyword Gap to compare your site vs
competitor
📊 Advanced Filters:
- Keyword intent (informational, transactional,
navigational)
- SERP feature analysis (like Featured Snippet, People
Also Ask)
🔎 Best For:
- Agencies
- Content marketers
- Competitive niche targeting
📊
Comparison Table (Quick Look)
Tool |
Free/Paid |
Best
For |
Key
Strength |
Google Planner |
✅ Free |
Beginners, Local SEO |
Accurate Google data |
Ahrefs |
❌ Paid |
SEO pros, backlink research |
In-depth keyword & link
analysis |
SEMrush |
❌ Paid |
Agencies, marketers |
Multi-purpose SEO + marketing
suite |
✅
Pro Tips for Choosing a Tool:
🔸 If you're just starting or
want free data, use Google Keyword Planner
🔸 For competitor spying and backlink-rich SEO, go with Ahrefs
🔸 For complete SEO + content + paid strategy, SEMrush is
best
Either way the teacher or student will get the solution to the problem within 24 hours.