Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush)

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 🔧 1. Google Keyword Planner (Free by Google Ads)

📌 What it is / क्या है:

Google का Free keyword research tool है, जिसे मुख्य रूप से advertisers के लिए बनाया गया है, लेकिन SEO में भी बहुत useful है।

✅ Features:

  • Monthly search volume दिखाता है
  • Keyword suggestions देता है
  • CPC (Cost per click) और competition level बताता है
  • Location और language targeting available

🧠 Use कैसे करें:

  1. Go to 👉 https://ads.google.com/
  2. Google Ads में लॉग इन करें (Free account भी चलेगा)
  3. Tools > Keyword Planner > "Discover new keywords" पर क्लिक करें
  4. कोई भी keyword या topic डालें आपको keyword ideas मिलेंगे

🔎 Best For:

  • Beginners
  • Local businesses
  • Free keyword data

🌐 2. Ahrefs (Paid Tool — SEO Professionals’ Favorite)

📌 What it is / क्या है:

Ahrefs एक All-in-one SEO toolset है, जो keyword research के साथ-साथ backlink analysis, site audit, competitor tracking भी करता है।

✅ Keyword Research Features:

  • Keyword Difficulty (KD) score
  • Search volume by country
  • Clicks per search (CPS)
  • SERP overview (Google के Top 10 results कौन हैं)
  • Related, Questions, and Phrase match keywords

🧠 Use कैसे करें:

  1. Login to 👉 https://ahrefs.com
  2. Go to Keywords Explorer
  3. Enter a keyword → Get complete metrics and suggestions

📊 Extra Benefit:
Ahrefs
आपको यह भी दिखाता है कि competitors कौन से keywords पर रैंक कर रहे हैं (Enter competitor's URL).

🔎 Best For:

  • SEO professionals
  • Deep competitive analysis
  • International targeting

🌍 3. SEMrush (Paid Tool — SEO + Marketing Suite)

📌 What it is / क्या है:

SEMrush एक powerful SEO और digital marketing tool है, जो keyword research के साथ साथ content, ads और social media performance भी analyze करता है।

✅ Keyword Research Features:

  • Keyword Magic Tool → 1000s of keyword ideas
  • Keyword difficulty, intent, CPC, SERP features
  • Organic vs paid keyword data
  • Competitor keyword gap analysis

🧠 Use कैसे करें:

  1. Login to 👉 https://semrush.com
  2. Go to Keyword Magic Tool
  3. Enter a keyword → Get smart clusters and topic ideas
  4. Use Keyword Gap to compare your site vs competitor

📊 Advanced Filters:

  • Keyword intent (informational, transactional, navigational)
  • SERP feature analysis (like Featured Snippet, People Also Ask)

🔎 Best For:

  • Agencies
  • Content marketers
  • Competitive niche targeting

📊 Comparison Table (Quick Look)

Tool

Free/Paid

Best For

Key Strength

Google Planner

✅ Free

Beginners, Local SEO

Accurate Google data

Ahrefs

❌ Paid

SEO pros, backlink research

In-depth keyword & link analysis

SEMrush

❌ Paid

Agencies, marketers

Multi-purpose SEO + marketing suite


✅ Pro Tips for Choosing a Tool:

🔸 If you're just starting or want free data, use Google Keyword Planner
🔸 For competitor spying and backlink-rich SEO, go with Ahrefs
🔸 For complete SEO + content + paid strategy, SEMrush is best

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